1. Who we are
Bull and Bear Investments Limited is the data controller for the personal data described in this policy. We are a company registered in England and Wales with company number 14659741, registered office at 167-169 Great Portland Street, 5th Floor, London, W1W 5PF. You can contact us about anything in this policy at adam@adamslee.co.uk.
2. What we collect
- Your first name and email address, when you join the challenge.
- Where you came from: the advert, email or link that brought you to the page, if it carried tracking tags.
- Your check-ins: which days you tell us you completed during the challenge.
- Communications and engagement: emails you send us, replies to our emails, and whether our emails are opened and which links are clicked.
- Technical data: IP address, browser and device information collected by the platforms that host this website.
If you go on to buy one of our programmes, the wider policy for our programmes also applies, covering payment, account and session records.
3. Why we use it and our lawful bases
| What we do | Lawful basis |
|---|---|
| Send you the challenge: the Day 0 email straight away, then one email each morning for 5 days, and the reminders and check-ins that go with them | Consent, given when you sign up |
| Send marketing emails about our programmes and content after the challenge | Consent, given when you sign up. Every email includes an unsubscribe link. |
| Measure our adverts with the Meta Pixel | Consent, which you give or refuse on this website. Refusing does not stop you joining. |
| Keep this website secure and working | Legitimate interests |
4. Who we share it with
We use carefully chosen service providers to run the challenge. They process your data on our behalf and cannot use it for their own purposes. They are:
- MailerLite, for our email list and email sending
- n8n, which passes your sign-up and check-ins to MailerLite
- Netlify, for hosting this website
- Meta, for advertising measurement, only if you allow it
- Google, for business email and document storage, including the copy of Your Money List you make in your own Google account
- Vimeo, which hosts the challenge videos
Some of these providers store data outside the UK, including in the United States. Where they do, transfers are protected by safeguards recognised under UK data protection law, such as the UK Extension to the EU-US Data Privacy Framework or the International Data Transfer Agreement and standard contractual clauses.
We do not sell your personal data. We will disclose personal data where the law requires it.
5. How long we keep it
We keep your name, email and challenge records until you unsubscribe or we remove inactive contacts from our list.
6. Your rights
Under UK data protection law you have the right to: ask for a copy of the personal data we hold about you; ask us to correct inaccurate data; ask us to delete data we no longer need; object to or restrict certain processing, including direct marketing; withdraw your consent at any time; and receive certain data in a portable format. To use any of these rights, email adam@adamslee.co.uk. We will respond within one month.
You can stop our emails at any time by clicking unsubscribe in any email.
If you are unhappy with how we have handled your data, you can complain to the Information Commissioner's Office at ico.org.uk. We would appreciate the chance to put it right first.
7. Cookies and analytics
This website stores your privacy choice in your browser, and remembers for the length of your visit which advert or link brought you here. The Meta Pixel only loads if you choose Allow analytics. You can change your mind by clearing this site's data in your browser, which brings the choice back.
8. Changes to this policy
We may update this policy from time to time. The current version, with its date, will always be at this address.